Tuesday, April 03, 2007

PAPER PRINT PORTFOLIO PERFECTION

DESIGNING A DIGITAL PORTFOLIO
CHAPTER NINE
CREATING WRITTEN CONTENT



"Someone showing their art should at least pretend they're competent."
This line in the book made me LAWL a little.

Some sugestions Baron makes when writing for your work are:
Identify your work.
Introduce yourself.
Explain your ideas and process.
Speak directly to your audience.

IDENTIFING YOUR WORK
Even if you aren't going to put a lot of text in your portfolio, and are trying to go for the minimalist look - you still need to at least have a short caption. A title and a short explaination (what the project was for, what part you had in it, etc.) are necessary.

INTRODUCING YOURSELF
You must keep your resume clean, otherwise the employer might not have the patience to read all of it. Include all the basics like contact info and a bio while still keeping a certain level of confidenciality. You don't want to put:

"I'M JACLYN LALLI AND I AM AWESOME AT VIDEOGAMES"

Even thought it might be completely true, it's not something you want to tell your potential employer, or let them know.

EXPLAINING YOUR CREATIVE THINKING
Having sketches, comps and other items leading up to your finished project will help show your process in which you work. It will show your audience that you take steps before starting your work. You come up with a plan, and an idea and develop them.

WRITING TO YOUR AUDIENCE
Pretty much, you want to explain the things that need to be explained to the EMPLOYER, not to your best friend. For example, you want to explain your process, what the piece is about, and esentially, what it is. Don't write:

"DUDE LOOK AT THE CAT I DREW THERE! ISN'T IT ADORABLE?!?!!!1one!"

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BUILDING DESIGN PORTFOLIOS
p94-p140



Here, we have a lovely look at many MANY examples of super spiffy print portfolios. It's a little intimidating building an entire book, but looking at some of these examples is very inspiring.

I really thought the one by Lorenzo Geiger on pages 138-139. Its VERY simplistic, yet is an excellent way of showing your portfolio. He just has a folder with vertical pockets. Each page is free and not bound at all (which makes construction SUPER easy) which makes showing each peice very convienient. Also, this makes adding or taking out peices very simple.

I might have to do something like that design, I really like it.

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My favorite band Deerhoof came out with this selfmade music video. They're an underground band and I absolutely love them. Their music can not be classifyied or put under any kind of music category.

They are just crazy.

I've had the chance to see them live a few months ago, and it was amazing. Go check out this video, it's so happy.

THE PERFECT ME

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